Best Tips for More Effective Real Estate Facebook Ads
Facebook is also inherently visual (just like real estate), and provides extremely granular targeting options that allow to reach the exact market you want, from first-time, just-married home buyers to wealthy coastal retirees.
We know Facebook advertising is the answer, but what is the strategy behind it? How can you maximize your budget to ensure you’re not wasting valuable marketing spend on failed campaigns?
Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook.
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#1: Layer on Location, Demographic, Interests, and Behavioral Targeting Options
Aside from Facebook’s popularity, what makes it the perfect platform to advertise on is the truly detailed level of targeting you are able to achieve. After configuring the goal of your campaign you can use the various targeting options to layer on precise options, and ensure you’re showing your ads to the right audience.
Here are a few ideas for targeting options that may appeal to your buyer pool.
Location Targeting: Target by Zip Code
The first thing you will want to do is set some location targeting based on the region where you’re selling properties. It is important to be cautious here because you don’t want to get overly precise and target within a one-mile radius, since people may be moving from other locations. I’d advise targeting the zip codes that typically move to where you’re selling based on past selling history.
Age Targeting: Target the Age Ranges Most Likely to Buy
This one is pretty self-explanatory, but it’s critical not to breeze over since there is no use in showing your ads to an 18-year-old who likely does not have the budget to purchase the $2 million mansion on the water you’re attempting to sell.
Demographic Targeting: Target by Income
By navigating to Detailed Targeting > Demographics > Financial > Incomeyou can target your audience based on how much they’re making. Pretty neat, right? This is super valuable to real estate agents since this often determines the types of properties that people are able to buy.
#2: Bring Your Properties to Life with Video
Video marketing is definitely an underutilized technique in the real estate game! While some have begun to catch on, many still view video as an intimidating and challenging medium.
However, it doesn’t need to be! And the return is worth the effort spent. According to an Australian Real Estate Group, listings with a video received 403% more inquiries than those without!
This makes sense, right? Some of you have likely found this out the hard way, but pictures can be incredibly deceiving! And this isn’t just true for online dating, but for real estate as well.
While video is still not the same as being there, it gives the viewer a more realistic look into the property. Mr. Sell Team does an impeccable job at marketing properties with video. Not only do they make impressive videos of their listings, but they also include a friendly face to provide context and build trust.
#3: Use Carousel Ads to Show Multiple Properties (or multiple rooms in one property)
If you are unfamiliar with Facebook’s Carousel ad format, get familiar! This ad format is perfect for any industry that has visual appeal, making real estate the perfect candidate. The carousel ad format essentially allows the advertisers to display a series of images in a catalog type format so viewers can scroll through and view multiple images or listings.
#4: Be Transparent in Your Ad Copy
Perhaps one of the most challenging aspects of being in the real estate business is building trust. When someone is making not only a huge financial decision, but also a personal one that is going to impact their day to day, they want to ensure they’re working with a trusted party.